Creative Principles

01 – 04

01
How we get there matters!
Messy processes are just putting off work for later, sometimes necessary but never ideal. If the team is miserable, is it really a win? How we work is as important as outcomes. The best work comes from strong teams!
02
AI should do the work we dread, not replace the work we love!
I love finding strategic insights, I don’t want Chat to do that for me! Let it name the layers, create the team-wide briefing and synthesize my notes.
03
Feasible, Strategic, User-Centered, Data-Backed! Period!
Great ideas we can’t build, with no strategic backbone or data that doesn’t help anyone? Blegh!
04
Intentional by design, distinctive by nature.
Boring and neutral do not mean sophisticated. Learning to create intentional, elevated, distinct designs is part of the game!

My Background

2017—2026 / WORK & EDUCATION

2013–2017
B.F.A. in Graphic Design
2019–2021
M.S. in Business & Branding from VCU Brandcenter
Started with Advertising Strategy, made my way to Experience Design
2021–2025
Experience to Product Design at Vantage Point Consulting Inc.
Swiss-army-knifed my way through building enterprise-level products, internal operating systems and state-wide campaigns
2025–2026
Senior Product Design + Creative Management at RVGT
Hired by Red Ventures Growth & Transformation to create landmark digital experiences for financial services
2026–Present
Customer Experience at Noria
Red Ventures launches Noria and I’m brought on as a Customer Experience Designer to turn business goals into compounding success