Jael Williams · Product Design Lead

Make the complicated
feel considered.

I make complex products easier to navigate, understand, and use—and use evidence to guide what comes next.

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Good navigation disappears.

Card marketplace · Navigation redesign

Both navigation variants delivered about 10% more approvals per session. I recommended the one with less engagement—because of what happened after the click.

Sole designer · Problem framing, exploration, and test recommendation

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A question of structureWhat do you need?Browse by intentBrowse by brandorWho are you shopping for?PersonalBusinessConceptual summary · Not a product screenshot

A little about me

Complex products.
Clear decisions.

I’m Jael, a product design lead based in Charlotte, North Carolina, and raised in Richmond, Virginia. I’m drawn to complex products: how people find their way, understand their options, and decide what to do next.

I care about the reasoning behind a design—and what the results tell us to do next. This portfolio starts with one of those decisions.

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Good navigation disappears.

Complex products.Clear decisions.

Complex products.
Clear decisions.